Established in 1975, our company's central operations are deeply rooted in the furniture manufacturing sector. As the furniture industry has evolved, NOVEL has diversified its offerings by establishing various brands within the group, providing a wide variety of furniture. Our core commitment lies in delivering products of the highest quality and fostering innovation to shape inspiring spaces. At the heart of our business is the continual expansion of our product range and the forging of new connections within the industry.

  • Mission

    To create a wide range of distinctive furniture renowned for its exceptional quality, ensuring affordability for customer worldwide

  • Vision

    To be the regional and global pre-eminence furniture brand by year 2033.

Our Global Footprint

Covering a wide range of regions, including Asia, the Middle East, Africa, the Pacific islands, South America, and the Indian Ocean, our exports have seen tremendous success in over 35 countries. We are committed to furthering our presence globally by establishing showrooms in key locations.

  • Giving A Lifetime of Satisfactory

    At the core of our brand is our unique furniture design. It's the heart and soul of what sets us apart. Through our careful craftsmanship, we aim to deliver unparalleled satisfaction and a deep sense of fulfillment to each and every customer by providing them with extraordinary pieces. These creations are not just practical but also masterpieces that defy the passage of time. By choosing a Novel furniture piece, you're investing in remarkable design, incomparable quality, and impeccable finishing.

  • Quality Materials

    Utilizing premium, long-lasting materials sourced from internationally recognized suppliers is a cornerstone of our furniture crafting process. We have established strong relationships with our partners, enabling us to meticulously procure and handle materials from various countries, including Indonesia, Thailand, and China. As a result, our dedicated quality control team ensures that only the most exceptional materials are incorporated into our production process.

  • Efficiency Boost Productivity

    Novel has remained steadfast in its dedication to delivering furniture of the utmost quality. Our production strategy is constantly fine-tuned to ensure seamless integration with modern manufacturing solutions. We invest heavily in technology integration, meticulously monitoring its impact on every stage of the process - from cutting and processing to sanding and spraying, as well as foaming and upholstery, all the way through assembly and packing.

  • Strength in Talent & Numbers

    With a skilled and efficient workforce, Novel manufacturing is running at maximum capacity, enabling us to manufacture a substantial number of furniture pieces - up to 40 container loads per month. Our large-scale operation thrives on a meticulously organised workflow, enabling us to deliver high yields without compromising on quality.

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  • Original Equipment Manufacturing (OEM)

    Utilize the extensive 45-year experience of our factory to bring your unique product to life through Original Equipment Manufacturing (OEM) services tailored to your precise specifications.

  • Original Design Manufacturing(ODM)

    Explore our extensive collection of furniture designs and find the perfect fit for your market. Whether you prefer Classic, contemporary, or modern styles, we offer a variety of options. Customise your furniture by selecting the materials that best suit your preference.

  • Development and Hospitality

    Quality assured manufacturing with customised specifications for competitive pricing.